The UGCHooks field guide

Choosing hook clips

Choose an opening clip that connects naturally to your product story.

13 practical guides1 topic

Find a guide13 guides shown

Match a hook clip to the source video's idea

A hook can be visually different while still introducing the same problem.

A reaction should help introduce the product story rather than imply an endorsement that was never given.

A surprising opening earns attention only if the following scene explains its relevance.

A quiet demonstration can communicate practical value without a large reaction.

An opening should last long enough to be understood and short enough to reach the explanation.

The seam is where a promising hook becomes a coherent video or an obvious splice.

Holding the clip steady helps separate the wording question from the visual question.

A consistent caption can help reveal how the opening visual changes the story.

A shortlist should represent different ideas, not simply favorite clips.

A hook can be engaging by itself and still be wrong for a particular product video.

Notes should capture why a clip worked in a specific context.

Seasonal context should come from a relevant task or moment.

Reviewing variants side by side can make small differences easier to spot, but fatigue may bias later judgments.