By the UGCHooks team · Updated
Problem–solution hooks
Name the pain in their words, then fix it. Viewers self-select in a second: the people with the problem stay, everyone else leaves, and the people who stay are the ones who buy.
Fill in the blanks
Formulas to steal
Formula 1
If you [frustrating situation], stop scrolling.
Formula 2
I was so tired of [pain] that I [extreme thing].
Formula 3
[Pain] every [time period]? This fixed it.
From real UGC scripts across niches
13 examples
- “I'm never holding the kitty again. Unless it's like this.”
- “Every mom's bag has a black hole. Mine used to.”
- “2am. my brain is planning all of tomorrow.”
- “Don't look under my desk. Okay, look.”
- “Every group trip ends in this exact argument.”
- “63 tabs and scared to close any”
- “Downward dog shouldn't be a balance test.”
- “Every night at six I open the fridge like it owes me money.”
- “I was not swallowing this every morning.”
- “I stopped carrying tomorrow to bed.”
- “If closing a tab gives you anxiety, watch this.”
- “I've been paying for a gym I'm scared of.”
- “the plateau I couldn't break for 3 months” · Fitness & wellness
When it works, and when it doesn't
Use it for
Almost always. It's the default angle for anything that removes a daily annoyance.
Avoid
Vague pains (“productivity is hard”). Use the exact moment: “3 tabs open, still can't find the invoice.”
From hook to post
Use it in each format
As a slideshow
Put the hook on slide one in big outlined text, e.g. “If you [frustrating situation], stop scrolling.”. Slides two to four tell the moment, slide five shows the product, slide six is a soft call to action. On Instagram, the same story works as a 4:5 carousel.
TikTok slideshows →As a hook video
Keep it to one line over a frustrated reaction clip for the first five seconds, then cut to your product. The face carries the emotion, so the text can stay short and specific.
Reaction hook videos →As a meme
Rewrite it as the moment itself (“when…”, “me after…”, “pov:”) and leave the product out of the image; mention it in the caption. Memes travel because they don't look like ads.
GIF memes →Want ten of these for your product right now? Use the free hook generator.
Formats this angle shines in
Questions
What is a problem–solution hook?
Name the pain in their words, then fix it. Viewers self-select in a second: the people with the problem stay, everyone else leaves, and the people who stay are the ones who buy.
When should I use it?
Almost always. It's the default angle for anything that removes a daily annoyance.
What's the most common mistake?
Vague pains (“productivity is hard”). Use the exact moment: “3 tabs open, still can't find the invoice.”
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