By the UGCHooks team · Updated
Hook examples for every angle that works
The first line decides whether anyone watches. Here are the 13 angles UGCHooks writes with, each with fill-in-the-blank formulas, real examples and when to use it. Want them written for your product? Paste a link.
The library
13 angles, one job: stop the scroll
Curiosity hooks →
Open a loop the viewer has to close.
Nobody told me [surprising fact] until [moment].
Problem–solution hooks →
Name the pain in their words, then fix it.
If you [frustrating situation], stop scrolling.
POV hooks →
Put the viewer inside the moment.
pov: it's [time] and you just realised [problem].
Before/after hooks →
Show the gap, then how you crossed it.
Before: [painful number]. After: [better number].
Social proof hooks →
Let other people make the claim.
[Number] people switched to this and here's why.
Comparison hooks →
Old way vs new way, side by side.
[Old way]: [cost/time]. This: [cost/time].
Founder story hooks →
Why you built it, in one honest line.
I built [product] because I was tired of [pain].
Listicle hooks →
Numbers promise a payoff.
3 things I wish I knew before [milestone].
Reaction hooks →
Lead with the face, then the reason.
My face when [unexpected result].
Tutorial hooks →
Teach something in under ten seconds.
How to [result] in [short time].
Routine hooks →
Your product inside a day people copy.
My [morning/night] routine as a [identity].
Sensory hooks →
Make them hear, feel or taste it.
The sound of [satisfying moment].
Unboxing hooks →
The first look, every time.
Unboxing the [product] everyone's talking about.
Examples
What these look like on a phone
How to pick an angle
Start with the pain
Problem–solution and POV work for almost every product. Use them first.
Match the proof you have
Got reviews or numbers? Social proof and before/after. No proof yet? Founder story and curiosity.
Test 3 angles at once
Post one of each for a week. Double down on the angle with the best watch time, not the most likes.
Hooks by niche
Mobile apps →
I deleted 4 apps after downloading this one
SaaS →
my boss asked for the report. I had it in 40 seconds.
Ecommerce & Shopify →
I didn't think a $20 gadget could fix this
Skincare & beauty →
my night routine as someone with zero patience
Fitness & wellness →
me at 6am vs me at 6:05am
Coaches & consultants →
the advice I stopped giving my clients
Restaurants & cafes →
the dish our regulars order without looking at the menu
Real estate →
3 questions I'd ask at every showing
Marketing agencies →
we tested 40 hooks for one client in a week
Online courses & info products →
the one lesson students say they should have taken first
Get 100 hooks written for your product.
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