By the UGCHooks team · Updated
Sensory hooks
Make them hear, feel or taste it. Satisfying, sensory moments hold attention with no context needed.
Fill in the blanks
Formulas to steal
Formula 1
The sound of [satisfying moment].
Formula 2
This texture is [comparison].
Formula 3
Watch [thing] go from [state] to [state].
From real UGC scripts across niches
14 examples
- “sound on for this one”
- “Turn your sound up for this crust.”
- “Pouring water on my jacket on purpose.”
- “Whoever invented baby snaps never did a night shift.”
- “Day one with a belt that'll outlast me.”
- “The sound of good gold.”
- “The best sound a jacket can make.”
- “The most satisfying sound in parenting.”
- “The most satisfying sound on my desk.”
- “I didn't know typing could feel like this.”
- “The most relaxing 15 seconds of my dog's day.”
- “Sound on for this one.”
- “the texture of this is unreal” · Skincare & beauty
- “the sound of our kitchen at 7pm on a Friday” · Restaurants & cafes
When it works, and when it doesn't
Use it for
Physical products with a texture, sound or visible change.
Avoid
Using it for software with nothing to see. Pick another angle.
From hook to post
Use it in each format
As a slideshow
Put the hook on slide one in big outlined text, e.g. “The sound of [satisfying moment].”. Slides two to four tell the moment, slide five shows the product, slide six is a soft call to action. On Instagram, the same story works as a 4:5 carousel.
TikTok slideshows →As a hook video
Keep it to one line over a excited reaction clip for the first five seconds, then cut to your product. The face carries the emotion, so the text can stay short and specific.
Reaction hook videos →As a meme
Rewrite it as the moment itself (“when…”, “me after…”, “pov:”) and leave the product out of the image; mention it in the caption. Memes travel because they don't look like ads.
GIF memes →Want ten of these for your product right now? Use the free hook generator.
Questions
What is a sensory hook?
Make them hear, feel or taste it. Satisfying, sensory moments hold attention with no context needed.
When should I use it?
Physical products with a texture, sound or visible change.
What's the most common mistake?
Using it for software with nothing to see. Pick another angle.
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