By the UGCHooks team · Updated
Unboxing hooks
The first look, every time. Unboxings answer “what do I get?” before people have to ask.
Fill in the blanks
Formulas to steal
Formula 1
Unboxing the [product] everyone's talking about.
Formula 2
First impressions of [product] after [time].
Formula 3
What you actually get for [price].
From real UGC scripts across niches
14 examples
- “Unboxing my wife's anniversary gift so I don't mess it up.”
- “This is how a sweater should arrive”
- “They printed my name on my vitamins.”
- “Unboxing a sweater that took twenty hours to make.”
- “No heat, no tools, just this pink thing.”
- “Two minutes before I walk in with this.”
- “I searched for months for a mat that wasn't ugly.”
- “If your videos sound like a bathroom, watch this.”
- “Rating my coffee club box from a dorm room.”
- “I've never been this excited about a parcel.”
- “Unboxing my first exercise gear at 58.”
- “My moisturiser refills come in an envelope now.”
- “unboxing the thing that sold out twice” · Ecommerce & Shopify
- “first impressions after 7 days” · Skincare & beauty
When it works, and when it doesn't
Use it for
New launches, gift-able products, and digital products shown as a first look.
Avoid
Long build-up. Open the box in the first two seconds.
From hook to post
Use it in each format
As a slideshow
Put the hook on slide one in big outlined text, e.g. “Unboxing the [product] everyone's talking about.”. Slides two to four tell the moment, slide five shows the product, slide six is a soft call to action. On Instagram, the same story works as a 4:5 carousel.
TikTok slideshows →As a hook video
Keep it to one line over a excited reaction clip for the first five seconds, then cut to your product. The face carries the emotion, so the text can stay short and specific.
Reaction hook videos →As a meme
Rewrite it as the moment itself (“when…”, “me after…”, “pov:”) and leave the product out of the image; mention it in the caption. Memes travel because they don't look like ads.
GIF memes →Want ten of these for your product right now? Use the free hook generator.
Questions
What is an unboxing hook?
The first look, every time. Unboxings answer “what do I get?” before people have to ask.
When should I use it?
New launches, gift-able products, and digital products shown as a first look.
What's the most common mistake?
Long build-up. Open the box in the first two seconds.
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