By the UGCHooks team · Updated
Tutorial hooks
Teach something in under ten seconds. Useful content gets saved, and saves keep a post getting shown for weeks.
Fill in the blanks
Formulas to steal
Formula 1
How to [result] in [short time].
Formula 2
The [number]-step way I [result].
Formula 3
Do this before you [common action].
From real UGC scripts across niches
14 examples
- “Five people, one week, ten minutes. Watch.”
- “Ten minutes, three steps, every lecture.”
- “Can't count and breathe at the same time? Same.”
- “The only budget rule I ever stuck with.”
- “One detail. One question. That's the whole trick.”
- “Three seconds. That's the whole method.”
- “The easiest fibre upgrade you'll make all week.”
- “Stop fighting crowds for your holiday photos.”
- “My post-meeting routine takes thirty seconds.”
- “The one thing I check before visiting any landmark.”
- “I don't wake up early. I wake up at the right time.”
- “I didn't change my breakfast. I changed three ingredients.”
- “how we plan a month of TikToks in one meeting” · Marketing agencies
- “how I'd learn this in 30 days if I started over” · Online courses & info products
When it works, and when it doesn't
Use it for
Products that make a task faster, or niches where people actively search for how-tos.
Avoid
Tutorials that only work with your product. Teach first, mention second.
From hook to post
Use it in each format
As a slideshow
Put the hook on slide one in big outlined text, e.g. “How to [result] in [short time].”. Slides two to four tell the moment, slide five shows the product, slide six is a soft call to action. On Instagram, the same story works as a 4:5 carousel.
TikTok slideshows →As a hook video
Keep it to one line over a talking reaction clip for the first five seconds, then cut to your product. The face carries the emotion, so the text can stay short and specific.
Reaction hook videos →As a meme
Rewrite it as the moment itself (“when…”, “me after…”, “pov:”) and leave the product out of the image; mention it in the caption. Memes travel because they don't look like ads.
GIF memes →Want ten of these for your product right now? Use the free hook generator.
Formats this angle shines in
Questions
What is a tutorial hook?
Teach something in under ten seconds. Useful content gets saved, and saves keep a post getting shown for weeks.
When should I use it?
Products that make a task faster, or niches where people actively search for how-tos.
What's the most common mistake?
Tutorials that only work with your product. Teach first, mention second.
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