By the UGCHooks team · Updated
TikTok Slideshow Template: 6 Slides, 5 Story Structures
A good slideshow is a tiny story: a hook that earns the swipe, a few slides that pay it off, and a last slide that tells people what to do. Copy the six-slide template below, then pick the structure that fits what you're selling.
Copy and fill in
The template
SLIDE 1 (hook): {{HOOK_MAX_10_WORDS}}
SLIDE 2 (setup): {{THE_SITUATION_OR_PROBLEM}}
SLIDE 3 (turn): {{WHAT_CHANGED_OR_WHAT_I_TRIED}}
SLIDE 4 (payoff 1): {{FIRST_RESULT_OR_TIP}}
SLIDE 5 (payoff 2): {{SECOND_RESULT_OR_PRODUCT_MOMENT}}
SLIDE 6 (close): {{CTA_OR_SAVE_PROMPT}}
Caption: {{ONE_LINE_THAT_ADDS_CONTEXT}} {{3_TO_5_HASHTAGS}}
Sound: {{TRENDING_OR_CALM_TRACK}}SLIDE 1: POV: {{RELATABLE_MOMENT}}
SLIDE 2: {{THE_THOUGHT_EVERYONE_HAS}}
SLIDE 3: {{THE_USUAL_BAD_FIX}}
SLIDE 4: then you find {{PRODUCT_NAME}}
SLIDE 5: {{THE_NEW_NORMAL}}
SLIDE 6: {{CTA}}SLIDE 1: {{NUMBER}} {{THINGS}} I wish I knew before {{SITUATION}}
SLIDE 2: 1. {{TIP_1}}
SLIDE 3: 2. {{TIP_2}}
SLIDE 4: 3. {{TIP_3}}
SLIDE 5: 4. {{TIP_4_FEATURING_PRODUCT}}
SLIDE 6: Save this for {{WHEN_THEY_NEED_IT}}SLIDE 1: {{TIMEFRAME}} of {{CHANGE}} (swipe)
SLIDE 2: Before: {{BEFORE_STATE}}
SLIDE 3: What I changed: {{ONE_CHANGE}}
SLIDE 4: {{MIDPOINT_OBSERVATION}}
SLIDE 5: After: {{AFTER_STATE}}
SLIDE 6: What I used: {{PRODUCT_NAME}} — {{CTA}}SLIDE 1: I {{QUIT_OR_STARTED}} to build {{WHAT}}
SLIDE 2: Because {{PERSONAL_PROBLEM}}
SLIDE 3: The first version {{HONEST_FAILURE}}
SLIDE 4: Then we {{KEY_CHANGE}}
SLIDE 5: Now {{WHERE_IT_IS_TODAY_NO_FAKE_NUMBERS}}
SLIDE 6: {{ASK_TRY_IT_OR_FOLLOW_ALONG}}Why six slides
TikTok's photo mode supports many images in one post, but stories tend to work best around five to seven. Six gives you a hook, four slides of substance and a close without asking people to swipe forever.
Each slide should carry one idea. If a slide needs two sentences, it's probably two slides — or one sentence that should be cut. For the mechanics of building and posting, see how to make a slideshow on TikTok and the TikTok photo mode guide.
How to fill in the core template
- Slide 1 is the hook. It's the only slide most people see, so write it last after you know the payoff.
- Slide 2 sets up a situation the viewer recognizes. Specific beats general.
- Slide 3 is the turn — the moment something changes. This is what makes it a story.
- Slides 4 and 5 pay off the hook. Put the product inside the payoff, not on its own ad slide.
- Slide 6 asks for one thing: save, follow, comment or tap the link.
💡Read slide 1 and slide 6 back to back. If they don't feel like the start and end of the same story, rewrite one of them.
Picking a structure
The four structures above are the same six-slide shape with a different engine. Choose based on what you have to show.
POV works when your audience shares a moment so common they'll recognize it instantly. Listicles work when you know the topic well enough to give real tips. Before/after needs something visible that changed. Founder stories need an honest why, including the parts that didn't go to plan.
| Structure | Use when | Hook starts with | Product appears |
|---|---|---|---|
| POV | The problem is a shared, relatable moment | POV: | Slide 4 |
| Listicle | You have several useful tips | A number | Slide 5, as one tip |
| Before/after | There's a visible change | A timeframe | Slide 6 |
| Founder story | The why behind the product is interesting | I quit / I built | Throughout |
The POV hooks, listicle hooks and founder story hooks pages have more first-slide lines for each structure.
Filled-in example: a made-up meal-prep app
Here's the POV structure filled in for Prepwise, an invented app that builds a weekly grocery list from the meals you pick. The product doesn't appear until slide 4, after three slides the viewer has nodded along to, and the claim on slide 5 is something a viewer could check for themselves in the app.
The listicle version uses the same product but a different engine. Three tips are useful without the app at all, which is why people save it; the fourth tip is where the product fits naturally. If a listicle only works when every tip is about your product, it's an ad with numbers on it.
SLIDE 1: POV: it's Sunday and you still don't know what's for dinner this week SLIDE 2: you open the fridge like the answer will be in there SLIDE 3: you buy random groceries and throw half of them out Friday SLIDE 4: then you find Prepwise SLIDE 5: pick 5 meals, get one grocery list, done in 10 minutes SLIDE 6: link in bio if Sunday-you deserves a break
SLIDE 1: 4 meal-prep things I wish I knew sooner SLIDE 2: 1. Cook grains once, use them three ways SLIDE 3: 2. Pick meals that share ingredients SLIDE 4: 3. Shop with one list, not three notes apps SLIDE 5: 4. Let an app build that list (I use Prepwise) SLIDE 6: Save this for your next Sunday reset
Writing slides people swipe through
The hook gets the first swipe; the rest of the slides have to earn the next one. The simplest way to do that is to leave a small open question at the end of each slide that the next slide answers.
- End setup slides on tension: "and it kept happening every week" pulls harder than a neat summary.
- Number listicle slides so people know how far they are and how much is left.
- Use the same sentence length on every slide. A sudden paragraph breaks the rhythm and people stop.
- Write in the first person for POV, before/after and founder stories. It reads as a person sharing, not a brand selling.
- Keep slide text to roughly 8–20 words. If you need more, the idea probably belongs in the caption.
For the before/after and founder structures, be careful with results. Show what you can honestly show — a photo, a screenshot, a real timeline — and skip numbers you can't back up. A modest true result is more persuasive than a big vague one, and it keeps you on the right side of platform rules.
Sound matters too, even for photos. A calm track suits tips and stories; a trending sound can help reach but should still fit the mood. Pick it after the slides are written so it matches the pacing rather than the other way round.
Design notes
- Use 1080×1920 vertical images so text isn't cropped in the feed.
- Keep text in the middle of the frame; the caption, buttons and username cover the bottom and right edges.
- One font, one or two weights, high contrast. A text box behind the words helps on busy photos.
- Use the same background style across all six slides so it reads as one post.
- Real photos of the product or situation usually feel more native than polished graphics.
The caption should add context, not repeat slide 1. The free caption generator can draft a few options from your product link.
Making slideshows at volume
Slideshows are cheap to make, which is exactly why they're good for testing. Post the same product in two or three structures and see which one people save and share.
A practical rhythm is to write a batch of hooks first, then build slides only for the strongest ones. When one structure clearly outperforms the others, keep it and rotate new hooks through it. The TikTok content ideas for business guide has prompts if you run out of situations to write about.
If writing and designing dozens of these by hand is the bottleneck, the UGCHooks TikTok slideshow generator reads your product page and writes six-slide stories across different angles, rendered at TikTok size with captions and hashtags.
Questions
How many slides should a TikTok slideshow have?
Photo mode allows many images, but five to seven works best for a story. Six is a good default: hook, four slides of substance, and a close.
What size should TikTok slideshow images be?
Use 1080×1920 (9:16) for full-screen slides. Keep important text away from the bottom and right edges where TikTok's interface sits.
Where should the product go in a slideshow?
Inside the payoff, usually slide 4 or 5. A product shown as the answer to the story feels less like an ad than a standalone product slide.
Can I reuse a TikTok slideshow on Instagram?
Yes, but resize to 4:5 (1080×1350) for an Instagram carousel so the text isn't cropped. See the Instagram carousel template for the layout.
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